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He then created the wildly successful Joie label with denim designer Joie Rucker in As reported, the two split last month, leaving Barron his 45 percent of the line and, yes, a new partner: Serge Azria, older brother by two years of Max Azria of BCBG fame. The growth will come via broader penetration into existing accounts and lifestyle additions such as shoes, handbags and accessories.

He sold his stake to VCS last November, and was ready to come out of retirement after some long vacations. You May Also Like. In the last three weeks, it has hired about 10 to 15 employees overseeing merchandising, production and even technical operations.

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As far as the soul of the line, the duo says it will undergo an evolution, not a radical transformation. The cargo silhouette is back, along with a broader collection infused with ethnic, embellished touches and new shapes. Billowy silk and cotton tunics edged with hand embroidery some in directional shorter styles , denim accented with a Swarovski butterfly on the hip and a sweatshirt gone preppy in a cropped, plunging V-neck shape are a few of the hallmarks.

Lifestyle pieces project a fluid, breathable ease, such as slouchy, lightweight corduroy slacks in coral, cropped and belted cashmere sweaters, shrunken denim jackets lined in poplin and easy-fitting trousers with angled pockets.

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The line ships in November and December for resort and spring. Instead of 20 bottoms, there will be seven or eight to choose from in denim, twill and cotton ripstop. To do that, he said the line needs to become more important to retailers. Retailers, such as Scoop, got a peek of the new Joie during Intermezzo and think the line can continue without its namesake.

Down the road, the two envision adding lingerie and swimwear.