Apple think different ad

We have also re-imagined some of our favourite Think Different posters and turned them into DIY Diamond painting art kits you can make yourself.

Think different meaning

You can view our Think Different poster collection here. Apple's Think Different campaign launch newspaper ad with a longer version of the script used in the Here's to the Crazy Ones television commercial. Click through to see it in detail. Apple chose "Think Different" instead of the grammatically correct "Think Differently" for a few key reasons we conjecture :.

Impact and Memorability : The phrase "Think Different" is shorter, more direct, and easier to remember. It's punchy and stands out more than "Think Differently," which sounds more ordinary. By deliberately using "Think Different," Apple was reinforcing its identity as a company that challenges conventions and does things its own way.

The phrase suggests a deeper, more intrinsic difference in perspective and approach, which aligns with Apple's innovative and groundbreaking ethos.

Think different quotes

Artistic License : In advertising and branding, companies often take liberties with language to create a stronger brand identity or emotional response. In essence, "Think Different" was a bold, creative choice that aligned perfectly with Apple's brand message. Tomasz Biernat's custom lettered Think Different poster Click through to see it in detail.

The misfits. The rebels. The troublemakers. The round pegs in the square holes.